SIDE EYE_FORBIDDEN SCENTS
Side Eye_Forbidden Scents is a self-initiated fragrance brand created as an opportunity to explore identity design without the constraints of a client brief. Beginning with the name and concept, I developed a minimal visual identity with a bold, playful edge, exploring how typography, packaging and art direction could work together to create a distinctive and cohesive brand world. Each scent is treated almost like a warning label, with colour used sparingly to separate them and add just enough contrast across the range. Nothing flashy or overworked, just a system that lets the concept sit front and centre.