SIDE EYE_FORBIDDEN SCENTS

Side Eye was about stripping things right back and letting the idea carry it. I worked on the identity and packaging, keeping everything clean and minimal so the tone could do the talking. At first it reads as premium and considered, then you clock the copy and it takes a turn. Each scent is treated almost like a warning label, with colour used sparingly to separate them and add just enough contrast across the range. Nothing flashy or overworked, just a system that lets the concept sit front and centre.